Besides celebs, filmmakers have also started banking on this to promote their movies.
Missed these amazing pictures this year? We give you a recap.
Sukanya Verma lists many more Rishi Kapoor chartbusters.
Gut feeling and a sense of timing has always marked Mahendra Singh Dhoni's decision making process in his illustrious captaincy stint and he once again showed that when he 'stumped' one and all with his decision to step down as skipper of India's limited overs team. No one knows whether Dhoni has read the poem 'Invictus' or watched Hollywood actor Morgan Freeman recite it in his deep baritone: "I am the Master of My fate, I am the Captain of My soul". The context of the poem may have been different but in spirit somewhere, Dhoni may find it eerily similar to his thought process leading up to the decision last night.
Looking at Bebo's top money-making movies at the box office.
The television czarina celebrates her 43rd birthday.
Five outsiders with zero connections in the film industry and no money made their mark despite nepotism ruling the roost.
A look at pictures from the prayer meet.
It was after a gap of two decades that saw such an occasion where MPs of the upper house enthralled their fellow colleagues at a dinner hosted by Chairman and Vice President M Venkaiah Naidu for 72 retiring members.
It's Valentine's Day and Bollywood can't stop the lovin'!
'Before you get married, you should know each other's secrets.' 'You should know all the things that could cause problems later on.'
Alia Bhatt and Sanjay Leela Bhansali together could be fire and ice in Gangubai Kathiawadi, feels Moumita Bhattacharjee.
'I am concentrating on working in Hollywood but if the right opportunity from the Indian film industry comes, I will be open to working there.'
'I didn't know TV artistes have so much of struggle. I had no clue.' 'I thought an actor is an actor because that's what I've seen in the West.' 'But because of the TV tag, I had to struggle, and that was like an eye opener for me.'
Sukanya Verma celebrates Republic Day by looking at the tiranga's most striking moments on celluloid.
These videos are like butterflies in a case, says Sreehari Nair. They have neither aged badly nor grown over-familiar.
A movie is no Bollywood movie without a rain sequence!
A look at the top tweets from your favourite Bollywood celebrities.
Asoka still makes for irresistible viewing, raves Sukanya Verma, and tells us why.
She came like a whirlwind to wipe out, in one stroke, practically all female singing competition, recalls Raju Bharatan.
The actor talks about his new supernatural series and his film commitments.
'The character is so popular that even now, there is a new meme on me every day.'
As Amitabh Bachchan turns 71, Bollywood celebs list their favourite songs of the legendary actor.
Actress Gautami Kapoor makes her comeback with Zee TV's new show, Khelti Hai Zindagi Aankh Micholi.
Coolest and craziest campus fashion over the years!
A fun excerpt from Diptakirti Chaudhuri's Bollygeek: The Crazy Trivia Guide to Bollywood.
'There's definitely no one quite like her.'
The actress-host discusses her acting comeback in Anil Kapoor starrer 24 and reveals her future plans.
Sharing the picture, she wrote, "#when @ektaravikapoor gets to you before the #faceappchallenge #tbt."
A legendary filmmaker, Yash Chopra changed the face of romance in Hindi cinema to become a brand in Bollywood with numerous hits under his belt in his five-decade long illustrious career.
'If anybody wants me to act in their film for free, just make me sing all the songs!' 'I don't even care about the script.'
A look at the top tweets from your favourite Bollywood celebrities.
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.
Ekta Kapoor's new TV show Jodha Akbar premieres on Zee TV on June 18.
The actress-TV show host discusses motherhood, her role in Anil Kapoor's 24 and Indian Idol Junior.
Director Ayan Mukherjee tells us why he cast Ranbir Kapoor and Deepika Padukone in his upcoming film, Yeh Jawani Hai Deewani.
Modi said during the Congress-led regimes, terror attacks and bomb blasts would take place in Mumbai 'any time' and its coastline had become 'entry point' for terrorists.